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Mergers & Acquisitions

A deep understanding of organisations, their people,
culture and risk profile.

Communication

Motivating employees behind the need for change   

How you talk to employees about your deal can make the difference between bringing them with you and facing disruption that can result in the failure of your M&A.

At Willis Towers Watson, we can help you develop clear and compelling communications that engage and motivate people, from first announcement through to integration.

How we can help you gain advantage

We’ll help you develop holistic communications, looking at everything from the language you use to describe the deal to channels, formats, and the timing of communications. We can help you:

  • Send out the right messages in the right way, at the right time
  • Motivate employees behind your strategic direction and goals, and help them understand what’s in it for them
  • Create a positive vision of the employee experience as a result of your deal
  • Manage change and minimise disruption by clearly explaining the reasons behind your decisions
  • Keep the workforce focused on the business and customers.

Our services

Our experts can help you develop a communications strategy for the whole M&A process, from early planning of the deal announcement through to integration of the businesses, including:

  • An employee value proposition that helps people see their future in the business
  • Detailed communications plans for leaders, managers and employees
  • Key communications such as town hall presentations and FAQs
  • A microsite that serves as an information hub for all integration-related material
  • A channel strategy to help you make the most of social media and video to get your message across.

We’ll also help you maximise new opportunities offered by social media and big data to deliver information to employees throughout integration.

Case Study - Integration following an acquisition in the electronic manufacturing industry

Situation

  • Our client, an electronic manufacturing company, has well over 20,000 employees across the globe, managing multiple brands and circa $9 billion in revenue.
  • The client company acquired the business unit of a competitor and needed a single resource to house information that both legacy and acquired employees could access leading up to, during and after the integration.
  • They wanted to make sure all employees felt supported, had access to key information and were able to transition with little disruption to the business.
  • They also required additional communication and change support to ensure the transition went smoothly.

Solution

  • Created a microsite that acted as a one-stop resource for transition-related information, providing opportunities for interaction and self-directed learning to help streamline consistent messaging.
  • Developed regular employee integration updates and FAQs for email and web to ensure employees had the latest information.
  • Provided communication and change management support throughout the integration, which covered 18 countries.

Outcome

  • 82% agreed that the information they received about the integration was helpful.
  • 61% agreed that they knew what to expect upon joining the new company.
  • 68% agreed that they had a clear understanding of the rationale for the acquisition.