Seeing the gig picture

Contingent workers demand a new talent value proposition

October 9, 2018

Renée Smith and John Jones

In the United States alone, more than 57 million workers (about 36% of the workforce) freelance today, and data found in the Upwork survey, “Freelancing in America: 2017,” predicts that most of the U.S. work-force will freelance by 2027. Millennials are leading the way, with nearly half freelancing already.

Supporting the surge, organizations expect to make greater use of freelance talent as they look to both fill skill gaps and consider how best to get work accomplished in consideration of cost, speed to capability and risk factors. In fact, the Willis Towers Watson “2017-2018 Global Future of Work Survey” reveals that employers’ use of free-agent workers is set to rise by 50% in the next three years. The net? Organizations will engage with a wider range of talent that has very different needs and expectations of a short-term employment relationship than that of workers in traditional, full- or part-time engagements.

In this article, published in the October 2018 issue of Workspan magazine, Renée Smith and John Jones discuss how the talent value proposition (TVP) can help create a competitive advantage in this environment. The TVP can help deliver a compelling work experience for all the talent sets, develop a true link between the worker, organization and culture, and subsequently create a highly engaged workforce with the stickiness to help drive performance.

The article is reproduced here with the permission of WorldatWork.