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Better Equities - North America


We take a different approach to equity investing. We choose some of our top rated managers who only select their top 10-20 global equity ideas. This forms our compilation of each manager's favorite investment hits. By approaching equity investing differently, we seek to deliver higher returns, a better chance of reaching investment goals at a reasonable cost by benefiting from our scale.

Also of interest


  1. Seeking to improve your active equity portfolio

    Can investors with a return-seeking portfolio do equities better, especially in an environment where lower equity returns are likely going forward? Read the article


  2. Governance: the game-changer

    The governance burden on investment committees or boards of trustees is substantial. The governance challenge, if unaddressed, can have unintended and undesirable effects on the management of the pension schemes. Read the article


  3. Equities – thinking differently can make a big difference

    We believe that in order to generate better returns than the crowd we must go beyond typical approaches. We have therefore established our equity investing beliefs to get more from active equity managers. Read the article


  4. Equity investing at a time of high valuations

    Equities valuations have generally been high across the board in recent years. Many options for investors look expensive in the global equities space. What can asset owners do in order to make effective returns without taking on too much risk, or diluting performance altogether? Read the article


  5. What is on your equity playlist?

    Our video demonstrates how our approach to equity portfolios is similar to how you would create a playlist of your favourite songs. Read the article



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Thinking Ahead Institute

The Thinking Ahead Institute brings together the world’s major investment organizations to be at the forefront of changing the industry for the benefit of the end saver, through thought leadership research and innovation. Funded by Willis Towers Watson and member subscriptions, the Institute was established in January 2015 as a global not-for-profit group comprising asset owners, investment managers and service providers. Currently it has over 40 members with combined responsibility for over US$12 trillion.