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Survey best practice: Key drivers of employee engagement

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By Andromachie Lella | September 28, 2020

Organizations with high levels of employee engagement are more likely to perform well across a range of critical business outcomes, but what really drives employee engagement? The answer lies in the unique make-up of your organization.

Key drivers of employee engagement

Organizations with high levels of employee engagement are more likely to perform well across a range of critical business outcomes. While this is compelling enough to get the attention of senior leaders, it doesn’t answer the question on how to increase engagement. In fact, many of the questions used to measure engagement are very hard to act on directly. There is no single formula for how to instill pride in employees, create a supportive environment or prevent burnout. The secret to success is unique to each company, which is why we strongly recommend conducting a key driver analysis for each of your engagement surveys.

Key driver analysis, a stepwise regression statistical technique, identifies which survey categories and questions have the greatest impact on engagement for your organization. These are not simply the lowest scoring areas but rather ones that have the strongest relationship with engagement regardless of their scores.

Your action plans should be informed by the output of key driver analysis. To make that even easier, we have embedded this data into our Key Strengths and Key Opportunities algorithm available to you in Willis Towers Watson Employee Engagement Software. This means questions that drive engagement are more likely to come up as areas of strength or opportunity for action planning, thus ensuring all levels of the organization are working towards the same overall goal, while taking team score differences into account.

Sign in to your Willis Towers Watson Employee Engagement Software account today to explore your key strengths and key opportunities or contact us to conduct a formal key driver analysis for your organization.

Author

Product Consultant
Willis Towers Watson Employee Engagement Software

Andromachie supports Willis Towers Watson Employee Engagement Software users through training videos, online help topics and the design of new features. When she’s not working, Andromachie loves to cook, draw and listen to podcasts. Follow Andromachie on LinkedIn.


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