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Alternative Distribution Operation

Willis Re ADO helps our clients grow. We assist insurance carriers and/or managing general agents (MGAs) looking to expand their product offering to their distribution. ADO delivers new products written on alternative paper and provides the tools and analytics to facilitate market leading placements of binding authorities, consortia and facilities.

The Alternative Distribution Operation group is Willis Re’s center of excellence for binding authorities, consortia and facilities and supports the full range of insurance classes. It offers clients and prospects the ability to distribute new products on alternative paper, working closely with Lloyd’s underwriters and specialist insurance companies to assist the clients and prospects of Willis Re.

ADO support a range of client and prospects:

Insurance companies and mutuals

We help clients deliver new products, both bespoke and off-the-shelf. 

Our relationships help organizations “borrow” expertise, rates, terms and conditions to create new distribution to their client base. An example might be a specialist workers compensation carrier  looking to offer property and/or liability coverages to their client base.We help carriers offer products without the exposure sitting on their balance sheet. Services include enabling you to become Coverholder Approved at Lloyd’s.


We link MGAs to markets and paper in order to increase capacity and commissions. Often, this may involve helping them upgrade their approaches in areas such as the use of data and analytics, portfolio optimization, pricing sophistication and engagement with InsurTech platforms that can support distribution efficiency.

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