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Affinity InsurTech Solutions for the Automotive Industry

The automotive industry is facing disruptive innovation as ever-increasing research and development (R&D) costs, investments in new technology and falling demand are having a major impact on profitability. Car manufacturers and dealers are looking at alternative ways to boost profits, such as the sale of insurance alongside vehicle sales.

Many dealers and manufacturer brands already offer insurance, but it is becoming increasingly important to provide more than just a standard policy. Willis Towers Watson Affinity partners with some of the largest car manufacturers and dealers in the world to deliver InsurTech solutions that transform their insurance offerings into a strategic asset, capable of providing a consistent revenue stream in the face of significant industry disruption.

5.5k+
car dealers serviced
20+
year partnerships
1.5M+
motor insurance policies
20+
Affinity programmes with car manufacturers worldwide

Insurance Solutions Enabled by Technology

Our Affinity technology platform digitally manages insurance sales and policy administration both online and at the point of sale, effortlessly integrating insurance sales into car manufacturers and dealers’ existing operations and enhancing the entire insurance value chain. The implementation of our technology also allows for flexible configuration approaches in order to best suit our varying clients’ needs.

Affinity Technology for the Automotive Industry

Auto Claims Made Easy

Our technology also provides a highly configurable claims administration system, enabling all parties to connect seamlessly to deliver a simple and efficient claims service.

Auto Claims with Willis Towers Watson Affinity

You can find out more about our technology on the Affinity Technology Platform page. Alternatively, you can get in touch with us if you would like to see a demo of the platform.

Affinity Success Stories

Take a look at our case studies for real-life examples of our capabilities in action.

Case Study - Extended Warranty

The client is a leading financial institution which finances cars to individuals through car dealers. They approached us to help them create a differentiated, competitive product which would strengthen their value proposition and improve their customer experience, increasing both end-customers’ and car dealers’ loyalty to their brand.

After working with Willis Towers Watson Affinity, our client achieved:

53%
increase in overall sales
137%
increase in used cars sales
30%
increase in new vehicles sales

Case Study - Motor Insurance

Our client’s profit margins were among the lowest in the industry, despite being a top global car manufacturer, and its main competitors had higher levels of customer loyalty.

After working with Willis Towers Watson Affinity, our client achieved:

20%
increase in the number of customers using their repair service and original parts
150%
increase in average revenue per user from after sales services
13%
increase in profit margins

Related Industries

Related Capabilities

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