Skip to main content
Article

Design thinking for a better employee experience

Talent
N/A

By Hamish Deery | November 15, 2017

Consumer research and software development terms are increasingly common in HR circles. Calls for greater agility, treating employees as consumers and segmenting program design speak to the delivery of an exceptional and differentiated “employee experience.”

Consumer research and software development terms are increasingly common in HR circles. Calls for greater agility, treating employees as consumers and segmenting program design speak to the delivery of an exceptional and differentiated “employee experience.” This is similar to how consumer researchers understand and apply customer insights in their product development, or a software developer designs a great user experience.

How can HR best use or apply these concepts in its work? One of the most promising approaches is “design thinking.” Tim Bn, CEO of IDEO Design, once said “design thinking can be described as a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity”.

Importantly, design thinking is more than what the product or experience looks like on the surface - it is really about how it works and feels for the user. It helps construct emotionally meaningful and functional experiences by adding the “wow” factor that makes products, services or experiences compelling.

To find out more about how design thinking can be applied for a better employee experience, please download below.

Download PDF
Title File Type File Size
Design thinking for a better employee experience PDF .2 MB
Contact Us
Related content tags, list of links Article Talent