Article

Reputation risk in leisure and hospitality

August 7, 2018
| United Kingdom

Someone placing towels on a bed

Reputation management is a difficult intangible risk to manage. And nowhere more so than in the leisure and hospitality industry, where great customer interactions are at the very heart of your business and people are ready and able to share news of their experiences like never before.

But how do companies manage something you can never own? Unlike brand, which is an organisation’s to mould and shape, reputation lives in that space between what’s expected by stakeholders and how a company actually behaves and performs.

A panel of experts hosted by the Willis Towers Watson Leisure and Hospitality practice recently gathered to explore how General Data Protection Regulation (GDPR), terrorism and sexual harassment in the work place influence reputation risk the leisure and hospitality business, and this insight summarised the output from the day.

Download the PDF to read more. For further information, please contact your Willis Towers Watson account manager, or our Leisure and Hospitality Practice Leader, Kelvyn Sampson.

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