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Industry Sektor

Sports and Entertainment

Willis Towers Watson provides value to the sports and entertaiment industry by providing specialised insurance solutions and helping them unlock the potential of their human capital.

The Willis Towers Watson Sports and Entertainment practice delivers a specialized service and resource platform to the unique companies in this industry.

To best serve the unique needs of the sector, we go beyond the transactional aspect of insurance broking, developing consultative relationships that offer unique perspectives on how companies can use insurance to achieve financial objectives. Our team is able to accommodate demanding service requirements, provide risk management consultation and implement all traditional and niche insurance programs. Our expertise includes:

  • Sports, entertainment and events insurance
  • Risk management frameworks
  • Strategic and operational risk assessments
  • Event risk analysis
  • Contingency and emergency response planning

Sports insurance and entertainment insurance

The sports and entertainment industry is a complex and rapidly accelerating sector. Clients want the assurance that a broker has the vertical platform to manage their core property and casualty placements and is diverse enough to handle the niche products that require expertise and specialization such as:

  • Accident and health
  • Cyber
  • Event cancellation
  • Leisure and hospitality
  • Over redemption
  • Performance incentive
  • Rain
  • Risk advisory/crisis support
  • Retailer promotion
  • Special event liability
  • Special crime (kidnap, extortion, active assailant)
  • Technology, media and telecommunications

Health and benefits for the sports and entertainment industry

Companies that support the sports and entertainment industry continue to strive to unlock the potential of their workforces and provide the health, benefits and rewards programs that foster an engaging employee experience.

In a high-performance industry, companies need their employees to be at their best. From executive compensation to health and benefits, we take a holistic approach to the employee experience, helping ensure that companies are able to motivate their employees, foster their wellbeing and accelerate human capital strategies.

Who we serve

  • Amateur/professional athletes
  • High net worth executives
  • Professional sports teams and associations
  • National governing bodies
  • Entertainers and entrepreneurs
  • Entertainment organizations
  • Event organizers
  • Concert/venue rights holders
  • Venues/stadiums/arenas
  • Sponsors and broadcasters
  • Concerts/large events
  • Apparel and consume products

Why Willis Towers Watson?

Sports and entertainment organizations need a customized insurance program to address potential gaps in their risk management and placement strategies. We help clients on both fronts. First, we take the time to truly understand all facets of a client’s operations. Then, using our specialized knowledge, we articulate and package that information to insurance markets.

Through our industry experience and market relationships we are able to access key markets to deliver tailored client-specific programs that help drive down your total cost of risk.

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