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Employers reshape benefit strategy amid increasing focus on wellbeing and the employee experience

Canadian insights from our 2021 Global Benefit Trends Survey

Health and Benefits|Retirement|Talent|Wellbeing
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October 20, 2021

Employers are aiming high in their efforts to customize and differentiate their employee benefit strategy. Explore the factors shaping their priorities, actions and key success measures.
Employers reshape benefit strategy amid increasing focus on wellbeing and the employee experience - description below

Canadian employers reshape benefit strategy amid increasing focus on wellbeing and the employee experience.

3 in 4 Canadian employers aspire to differentiate their benefit programs and customize their employee experience within the next two years, but only 1 in 4 do so today.

External influences on benefit strategy

  • 72% Diversity, equity and inclusion
  • 50% tight labour markets
  • 49%increased remote working
  • 49% rising costs

Stress, burnout and mental health issues exacerbated by the pandemic are key workforce challenges globally but especially in Canada (92 %).

Improved wellbeing and employee experience emerge as key success measures.

Benefit strategy success measures (Canada)

  • 76% Improved wellbeing
  • 60 % Effectively managed costs and risks
  • 58 % Improved employee experience
  • 16 % Improved retention

What are the strategic objectives that will help employers realize their aspirations of a differentiated and customized benefit strategy?

  • 77% Integrate wellbeing into the benefit package:
  • 70% Have an enhanced digital strategy to personalize the employee experience of benefits in two years
  • 50% Enhance communication
  • 45% Inclusion and diversity in benefits provision
Related content tags, list of links Infographic Health and Benefits Retirement Talent Wellbeing
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