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Industry Industry

Sports and Entertainment

Willis Towers Watson provides value to the sports and entertaiment industry by providing specialized insurance solutions and helping them unlock the potential of their human capital.

The Willis Towers Watson Sports and Entertainment practice delivers a specialized service and resource platform to the unique companies in this industry.

Since many in the sector lack robust internal risk management processes, we go beyond the transactional aspect of insurance broking, developing consultative relationships that offer unique perspectives on how companies can use insurance to achieve financial objectives. Our team is able to accommodate demanding service requirements, provide risk management consultation and implement all traditional and niche insurance programs. 

The sports and entertainment industry is extremely diversified and nuanced. Clients want to be assured that a broker has the vertical platform to manage their core property and casualty placements and be diversified enough to handle the niche products that require expertise and specialization such as:

  • Special event liability
  • Event cancellation
  • Rain
  • Accident and medical
  • Retailer promotion
  • Over redemption
  • Motorsports
  • Performance incentive

Unlocking the potential of human capital

The companies that support the sports and entertainment industry are no different than others. They strive to unlock the potential of their workforces and provide the health, benefits and rewards programs that foster an engaging employee experience. 

In a high performance industry, companies need their employees to be at their best. From executive compensation to health and benefits, we take a holistic approach to the employee experience, helping ensure that companies are able to motivate their employees, foster their wellbeing and accelerate human capital strategies.

Who we serve

  • Professional associations, leagues and teams
  • Amateur sports and intercollegiate athletics
  • Event management companies
  • Entertainment
  • Concerts and large events
  • Apparel and consumer products

Why Willis Towers Watson?

Sports and entertainment organizations need a customized insurance program to address potential gaps in their risk management and placement strategies. We help clients on both fronts. First, we take the time to truly understand all facets of a client’s operations. Then, using our specialized knowledge, we articulate and package that information to a global carrier audience.

Through our industry experience and volume of business, we are able to leverage our relationships and access to key markets to tailor client-specific programs that help drive down your total cost of risk.

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