Building strong foundations: Competitive positioning

We work with organisations around the world to develop and articulate their beliefs around the nature of their competitive advantage. Having established areas of potential advantage we then help them exploit their edge. This paper provides some considerations for asset owners seeking to identify their own strategic edge.

Topics explored in this paper include:

• Sources of competitive advantage, including long horizon and decision-making frameworks
• Case study examples of best practice competitive positioning
• How an understanding of competitive advantage can inform decisions such as insourcing vs outsourcing.