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Affinity

Willis Towers Watson is a leading global Affinity solutions provider. Our Affinity business model allows Australasian organisations that want to sell insurance alongside their main activities to understand that selling insurance is not just about increasing the bottom line, but about creating long-term value.

Why Willis Towers Watson Affinity?

Unlike traditional Affinity programs, Willis Towers Watson's Affinity model is not about sourcing products and finding clients with a database to sell to. We win through client engagement. We team with clients as solution providers to establish a deep understanding of their business challenges and build insurance programs tailored to their needs, creating a virtuous circle that ultimately helps our clients improve financial results.

Unlike traditional affinity programs, Willis Towers Watson's affinity model is not about sourcing products and finding clients with a database to sell to. We win through client engagement. We team with clients as solution providers to establish a deep understanding of their business challenges and build insurance programs tailored to their needs, creating a virtuous circle that ultimately helps our clients improve financial results.
Diagram shows how Willis Towers Watson helps clients to boost profits.
Why Willis Towers Watson Affinity?

Our solutions help clients improve their financial results.

The Affinity strategy explained

The Willis Towers Watson Affinity model is made up of four key components, seamlessly brought together through our Affinity technology platform, delivering exceptional outcomes for our clients and excellent service for the end user.

The Willis Towers Watson affinity model is made up of four, key components, seamlessly brought together through our affinity technology platform, delivering exceptional outcomes for our clients and excellent service for the end user.
Diagram of the Willis Towers Watson Affinity value proposition
Our Affinity Value Proposition

Delivering exceptional outcomes and excellent service.

Australasian Affinity Case Studies

  1. Education

    Since 1977, Willis Towers Watson have partnered with various Associations in the education industry to become one of the leading Association led insurance programs in the Australian market. By embarking on a journey of continuous improvement and collaborating with both the peak body and individual member schools, coverage enhancements and critical mass has enabled our clients to confront the ever-changing risk landscape in the education sector. Willis Towers Watson service over 350 independent schools around Australia.

  2. Caterpillar

    Willis Towers Watson's longstanding Affinity partnership with Caterpillar Financial Products USA now spans across ten countries, covering over 10,000 machines globally. Additional countries are consistently under development. Physical Damage insurance remains our core proposition to purchasers of Caterpillar equipment who finance their equipment through Caterpillar Financial. It was recently recorded that Caterpillar Financial received growth of 50% in their annual insurance revenue.

  3. NECA

    Willis Towers Watson earned the endorsement of National Electrical and Communications Association (NECA) in September 2016, becoming the sole endorsed broker for members in NSW and ACT. This shortly followed with endorsements from VIC and TAS. Working closely with NECA chapters, from a standing start Willis Towers Watson have strongly developed the NECAGuard brand through a variety of ongoing marketing campaigns. NECAGuard now represents a comprehensive insurance program with the required flexibility to meet the demands of an evolving electrical and communications industry. We currently service over 300 Electrical Contractors Australia wide.

  4. Postal Services

    Since 2013 an established client relationship where LPOGroup assists members in remaining viable whilst operating in a sector that is heavily regulated and controlled by the Australian Government. Insurance programs naturally form an integral component of our total service offering where insurance and risk solutions are positioned as a means to drive membership growth. This has been particularly relevant for the LPOGroup given our partnership with them commenced when they were first established.

  5. Tyre Dealers

    Jax is a very dynamic business operating in a heavily commoditised retail segment. Since 2008 they have been a genuine partner to Willis Towers Watson with over 85% franchisee participation being achieved. This is due to proactive franchise group leadership, backed by innovative insurance solutions for franchisees and their customers.

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