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Blog Post | Super Outcomes

Improving your Employee Experience with animation

Future of Work
N/A

By Emma Longmore | June 5, 2020

It’s never been more important to find creative and effective ways to communicate with employees.

Particularly as we work remotely, we are increasingly looking for a quick and engaging way to get messages out.

Animation is a proven and powerful communication tool; we process visuals 60,000 times faster than words, giving your message even greater impact. In as little as 90 seconds, a simple animation can captivate your teams, while a text-heavy brochure may struggle to gain traction.

Why animate

Animation can evoke an emotional response through a multi-sensory experience. An animated story holds the viewer’s attention with voice, music, movement and colour. In short, it’s memorable.

It is also extremely versatile. In an increasingly mobile world, we are more likely to use our phones to watch video. Using a technology that is already mobile enabled means there is no need to produce content for different platforms.

When to animate

Animation can be used to tackle any issue your business might be facing.

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When to animate your communication

Animation can be used for explainer videos or announcements. They can be combined with talking heads and used for training modules or inductions. They can be generic, or very easily personalised.

How to make sure your animation hits the mark

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Tips for an effective animation
  1. Short: 90 seconds is an ideal length. Too long and people lose interest.
  2. Well planned: in any project planning is key, but with animation, you want to ensure you have all the pieces in place so that once you start animating any changes are kept to a minimum. A well thought out storyboard that includes the script, visuals and transitions; having this approved by all stakeholders will go a long way to ensuring the project stays on track.
  3. Focused: if you only have 90 seconds, you need to make sure your messages will stick. Telling a story that has a clear focus will make sure it is remembered.

You can view our demo to see how we might be able to help you. For more information, contact Emma Longmore.

Author

Head of Communication, Australia

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