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Five tips to enliven your open enrollment communication

The benefits of humor

Global Benefits Management|Health and Benefits
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By Susan Fazo | July 11, 2019

In this article, originally published in the August 2018 issue of Workspan magazine, our experts share five tips to enhance the open enrollment experience using better communication and humor.

If you’ve ever faced the daunting task of developing an engaging enrollment guide or making a benefits meeting come to life, chances are you’ve tried to weave in a little humor to lighten up all that technical detail. But it’s not easy.

But even if you don’t sprinkle in hysterical PPO vs. HDHP jokes, there’s much you can do to interject some humor and create effective communications for open enrollment.

Humor can play an important role, to set a “you can do this!” tone and grab attention. But it’s also a good idea to remember that choosing benefits is an important financial decision that most people don’t take too lightly. It’s all about balance. How you shape the conversation should be as unique as your organization and your people.

In this article, originally published in the August 2018 issue of Workspan magazine, our experts share five tips to enhance the open enrollment experience using better communication and humor.

The article is reproduced here with the permission of WorldatWork.

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